Structured A/B Evaluation Before You Spend a Dollar
Stop debating which creative is better. Get a structured, side-by-side AI evaluation that gives your team clarity โ before any budget is spent.
Verdict: Concept A wins across 3 of 4 dimensions
Stronger CTA and clearer messaging offset Concept B's visual advantage
The Creative Standoff
Every team has been here. Multiple concepts, zero structured way to choose.
Creative debates drag on
Teams argue based on personal preference. There's no shared framework to evaluate โ just opinions vs. opinions.
Testing requires real budget
You can only compare creatives after spending money on live A/B tests. By then, weak concepts have already burned budget.
No documented reasoning
Even when a decision is made, there's no record of why. Next quarter, the same debates repeat.
Hard to justify the choice
Stakeholders ask "why this one?" and all you have is "it felt right." Not exactly a compelling business case.
Upload. Compare. Decide.
Upload Concepts
Drop in 2 or more creatives you're deciding between
AI Evaluates
Structured scoring across messaging, audience fit, clarity, and CTA strength
Get Your Verdict
Winner identified with documented reasoning you can share and export
Not a Gut Call. A Structured Verdict.
Every evaluation produces a documented comparison you can share, export, and reference โ so decisions are never lost.
AI Reasoning
Concept A leads in messaging clarity and CTA effectiveness. Its direct call-to-action ("Start free trial") outperforms Concept B's passive phrasing. Concept B has stronger visuals but weaker conversion signals.
Every dimension scored and explained
No black boxes. Each evaluation dimension gets a score and written reasoning you can understand.
Reasoning you can share with stakeholders
Send the verdict to your manager, client, or team โ the AI did the heavy lifting.
Exportable decision logs for alignment
Download evaluations as PDFs. Build a library of creative decisions for future reference.
From Debates to Decisions
"Creative debates that go in circles"
AI side-by-side structured comparison removes subjectivity and gives every voice a shared framework
"Testing requires real ad spend"
Evaluate concepts before a single dollar is spent โ structured comparison replaces expensive live A/B tests
"No documented reasoning for the decision"
Every verdict comes with dimension-by-dimension reasoning and a decision log you can reference later
"Hard to justify why we chose this creative"
Exportable evaluations give stakeholders the evidence they need for sign-off and alignment
From Review to Experiment to Launch
Pair with Creative Analyzer for pre-launch QA, then run structured comparisons. Your entire creative workflow โ covered.
Creative Analyzer
QA each ad
Experiments
Compare & pick winner
Launch
Confident go-live
Stop Debating.
Start Deciding.
Give your team a structured way to compare creatives and pick winners โ before a single dollar is spent.
No credit card required ยท Free plan available