Launch Workflow

From Idea to Launch Without Creative Chaos

Stop managing creative decisions in Slack threads and scattered docs. A guided system that takes you from brief to launch-ready winner.

Launch Workflow — Summer Campaign

Brief

Completed

Concepts

Completed

Compare

In progress — 3 candidates

Winner

Pending

Leading Candidate

Concept B — "Summer Bold" · Score: 87

The Problem

The Creative Chaos Loop

Decisions made in threads. Context lost between tools. Nobody remembers why.

Today's reality

Brief in a doc Ideas in Slack Feedback in email "Which version?" Nobody remembers why Launch whatever's left

With Launch Workflow

📋 Brief ✨ Generate Concepts ⚖️ Compare & Score 📝 Decision Logged 🔒 Winner Locked
The Pipeline

Generate Compare Improve Lock

Brief & References

Start with campaign goals, audience, and creative references in one place

Import mood boards, competitor examples, and brand guidelines — everything your team needs to align before ideation starts.

Generate Concepts

AI produces structured concepts aligned to your brief

Each concept includes a headline, visual direction, messaging angle, and audience fit — ready for structured comparison.

Compare & Score

Side-by-side evaluation with dimension scores — not gut feeling

Score each concept on clarity, brand fit, CTA strength, and audience relevance. The data tells you which one wins.

Lock Winner

Document the decision, lock the winner, move to launch

Decision log captures why this creative was chosen. The winner is locked and ready for production or handoff.

What We Fix

Creative Decisions, Managed Like a System

No structured launch flow

Guided pipeline: Generate → Compare → Improve → Lock. Every campaign follows the same proven path.

Creative lost in Slack threads

Every concept, comparison, and revision lives in one centralized workflow — not scattered across tools.

Hard to track decisions

Decision logs capture why a creative was chosen — not just which one. Full audit trail for every campaign.

No iteration structure

Controlled progression: improve candidates before locking, never lose context between rounds.

Stop Managing Creative
in Chat Threads

From brief to launch-ready winner — one structured workflow, every time.

No credit card required · Free plan available